http://cosmos.bcst.yahoo.com/up/player/popup/?cl=8533172
Would you pay $25,000- for any dessert? Why do you think the owner of Serendipity 3 in NYC might think it's worth it?
What do you think it costs to produce a commercial? How about a commercial that airs on popular networks, or on Yahoo's front page?
If you think about it, $25,000 isn't too much to pay when you consider the media attention.
Of course, what I'd like to know is what is Serendipity 3 selling? Last time I was there, you had to wait two hours before you could squeeze in to a table. They must be selling more than just their restaurant image.